I was born an artist.
Even as a child in the small city of Sukkur where fashion was never celebrated my heart was restless with creativity.
I painted. I decorated. I wrapped gifts with care. But most of all, I designed clothes.

No one around me saw fashion as something meaningful, yet I carried the fire of a designer within me a silent passion that refused to fade.
Years later, life brought me to Karachi a city that never stops. A city of ambition, hustle, and dreams. I built businesses, worked hard, and lived the life expected of me.

But deep inside, there was always a quiet void a longing for peace, for purpose, for something more real.

What longing gave birth to Daaran.
The name Daaran comes from Persian Urdu roots, meaning “Those who possess.”

To me, it represents people who carry legacy those who wear confidence, passion, and art as a part of who they are.
Every Daaran jacket is more than a piece of clothing.

It’s a statement of purpose.

Every sketch, every cut, every stitch is made with intention to turn raw material into meaning, and craftsmanship into emotion.

When I create, I don’t just see fabric or leather I see a story.

A story of people who dare to be different, who choose authenticity over approval, and art over routine.
Daaran is more than a brand.

It’s my journey a bridge between chaos and calm, between ambition and peace.

It’s where I found my voice again. What should be the size of text
And when you wear a Daaran jacket, I want you to feel that same energy not just on your shoulders, but in your spirit.

To feel individuality, confidence, and legacy stitched into every detail.
Because Daaran isn’t just something you wear It’s something you become.

Kashif Shahjahan
CEO & Co-Founder, Daaran