Long before DAARAN became a brand, creativity was already part of my life. I grew up in Sukkur, a small city where fashion was never really celebrated, yet I was always drawn to creating.

I painted. I decorated. I wrapped gifts with care. But more than anything, I loved designing clothes.

At the time, no one around me saw fashion as something meaningful, yet somewhere inside me, the instinct of a designer was already there — quiet, persistent, and impossible to ignore.

Years later, life brought me to Karachi — a city of ambition, movement and endless possibility. I built businesses, worked hard and followed the path life expected of me.

But deep inside, there was always a quiet longing — for creativity, peace, purpose, and something more real.